BYD Accelerates Expansion in Vietnam with Launch of Three BEV Models and Plans for Extensive Dealership Network
BYD, das chinesische neue Energiefahrzeug (NEV) Pionier, intensiviert seine Präsenz in Südostasien mit einem bedeutenden Marktschub in Vietnam. Das Unternehmen hat drei batterieelektrische Fahrzeuge vorgestellt (BEV) Modelle im Land, Dies markiert einen entscheidenden Schritt in seiner regionalen Strategie. Laut einem aktuellen Reuters-Bericht, Zur Produktpalette gehört auch der kompakte Schrägheckmodell Dolphin, die Mittelklasselimousine Seal, und der kompakte Crossover Die Welt Atto 3, im Inland als Yuan Plus bekannt.
BYD hat im Juni damit begonnen, Reservierungen für diese Modelle entgegenzunehmen, und das Unternehmen steht kurz vor der Einweihung seines ersten Unternehmens 13 Einzelhandelsgeschäfte in Vietnam an diesem Samstag. Dieser Schritt zeigt das Engagement von BYD, den vietnamesischen Markt zu erschließen, das für Wachstum im Elektrofahrzeugsektor gerüstet ist.
Vo Minh Luc, BYDs Chief Operating Officer für Vietnam, revealed that the company plans to introduce three more new models to the Vietnamese market in October. With ambitions to significantly broaden its dealership network, BYD aims to establish 100 dealerships across the country by 2026. Luc highlighted the importance of Vietnam as the final market for BYD’s expansion in the Asia-Pacific region, underscoring its strategic significance.
Anfänglich, all BYD models in Vietnam will be imported. Der Atto 3 is priced starting at 766 million dong ($30,300), a figure marginally higher than VinFast’s VF 6, which begins at 675 million dong, as noted by Reuters. Despite Vietnam’s relatively small automobile market, mit 2023 passenger car sales totaling 214,619 units—a 25% decline from the previous year—the Vietnamese government’s announcement in May 2023 signals a positive outlook for BYD.
The government disclosed that BYD had chosen Phu Tho province in northern Vietnam as the site for constructing a new factory dedicated to electric vehicle production and assembly. Aber, due to strategic considerations and a slowdown in the EV market, BYD reportedly delayed the commencement of construction, as detailed in a March Reuters report citing an industrial park manager where the facility is to be located.
BYD primarily manufactures and sells vehicles in China but has embarked on a global expansion, setting up production facilities in select international markets. The company recently inaugurated its Thailand plant, marking its first establishment in Southeast Asia. Weiter, Cambodia’s Prime Minister Hun Manet announced on the X platform on July 16 that BYD intends to construct an EV assembly plant in Cambodia capable of producing 20,000 vehicles annually, highlighting BYD’s ongoing commitment to Southeast Asian markets.
BYD’s aggressive moves in Vietnam and its broader Southeast Asian strategy reflect the company’s confidence in the region’s potential for electric vehicle adoption. By diversifying its market presence and enhancing its dealership infrastructure, BYD is positioning itself to capture a significant share of the evolving EV market in Vietnam and beyond.
