Volkswagen is fortifying its position in the Chinese auto market through strategic partnerships with Xpeng and SAIC, según el gigante automovilístico alemán. In addition to the collaboration with Xpeng, La marca premium de Volkswagen Audi ha firmado un memorando estratégico con el Grupo SAIC, con el objetivo de profundizar su cooperación existente.
The joint venture between Audi and SAIC will focus on expanding their electric vehicle (EV) cartera para el mercado premium mediante el desarrollo conjunto de nuevos modelos de vehículos eléctricos, con énfasis en segmentos previamente no explotados en China. Estos vehículos eléctricos desarrollados conjuntamente contarán con hardware y software de última generación., proporcionando a los clientes chinos una solución perfecta, experiencia digital conectada. Todas las partes involucradas aprovecharán sus competencias básicas para garantizar un proceso de desarrollo exitoso..
Volkswagen’s partnership with Xpeng and Audi’s collaboration with SAIC further solidify the company’s position in the rapidly growing Chinese automotive market and reinforce its commitment to advancing electrification strategies in the region. The goal is to broaden their customer base and capture new market segments to take full advantage of China’s booming EV market.
Recent reports indicated that Audi is in talks with SAIC to acquire the latter’s EV platform, signaling Audi’s determination to expand its market share. Sin embargo, Volkswagen’s statement did not mention specifics about the acquisition of the EV platform owned by IM Motors, SAIC’s EV division.
Deutsche Bank analysts expressed positive views on Audi’s potential purchase of an EV platform in China, considering it as a positive step that demonstrates Volkswagen’s willingness to embrace partnerships. Such an acquisition would underscore Volkswagen’s commitment to furthering its electric vehicle ambitions in China.
