BYD Expands in Thailand with New Plant and Milestone Achievement
BYD, el vehículo chino de nueva energía (NEVADA) gigante, Marcó un hito significativo hoy con la inauguración de su planta de Tailandia y el despliegue de su 8 millonésimo nev. Byd ingresó al mercado tailandés en 2022 y ha capturado rápidamente un 41 Porcentaje de participación del mercado NEV local.
Dominating the Thai NEV Market
Wang Chuanfu, Presidente y Presidente de BYD, Destacado durante la ceremonia de celebración que BYD ha sido el principal vendedor de NEV en Tailandia para 18 meses consecutivos desde enero 2023. Este logro subraya el fuerte reconocimiento de marca de BYD en el país.
A Golden Era for Thailand’s NEV Industry
Wang emphasized that an automotive market typically sees an explosion in NEV adoption once it surpasses a 10 Porcentaje de participación de mercado. En Tailandia, la tasa de penetración de NEV ya ha excedido 20 por ciento, Impulsado principalmente por las marcas chinas, indicando un período dorado de crecimiento para la industria.
Strategic Investments and Expansions
En septiembre 2022, BYD signed a land purchase agreement with WHA Industrial Development PLC, a subsidiary of WHA Group, to build an electric vehicle (EV) plant in Thailand. The groundbreaking ceremony took place on March 10, 2023.
The new plant, BYD’s first wholly-owned overseas passenger car facility, boasts an annual capacity of 150,000 vehículos. It currently produces the all-electric Dolphin and Seal models, as well as the Atto 3 (conocido como Yuan Plus en China). BYD plans to expand production to include plug-in hybrid electric vehicles (PHEV) like the Sea Lion 6 (Song Plus DM-i in China).
Celebrating the 8 Millionth NEV
El 8 millionth vehicle, un Delfín de BYD, was ceremoniously delivered to its owner, Dispanadda Diskul, CEO of Mae Fah Luang Foundation, by Wang Chuanfu. En Tailandia, the Dolphin is available in two versions, A partir de las 699,999 baht ($19,120) y 859,999 baht.
Expanding Sales Network
BYD currently operates 115 sales outlets across Thailand, according to Liu Xueliang, general manager of BYD’s Asia Pacific auto sales division.
BYD’s Journey in the NEV Market
BYD entered the automotive industry in 2003 and sold its first NEV in 2008. The company has since expanded its portfolio to dozens of models in China. En mayo 19, 2021, BYD celebrated its one millionth NEV, becoming the first Chinese automaker to reach this milestone. BYD’s rapid growth continued with the 5 millionth NEV rolling off the line on August 9, 2023, y el 6 millionth on November 24, 2023.
($1 = THB 36.61)
