Dubai: De China BYD, en asociación con Al-Futtaim, has emerged as the biggest competitor to Tesla in the vehículo eléctrico (EV) mercado en los Emiratos Árabes Unidos. Recientemente han lanzado el Atto 3 SUV y planea presentar dos modelos EV más y dos modelos híbridos enchufables este año.
YD no está tirando golpes cuando se trata de precios agresivos para su Atto 3 Lanzamiento en EAU. En DH149,900, El SUV también tiene una gama de 400 más kilómetros.
El Atto 3 cuenta con una impresionante gama de 420 kilómetros y tiene un precio de 149.900 dirhams, lo que lo convierte en el modelo de vehículo eléctrico más asequible disponible a través de un concesionario oficial en los Emiratos Árabes Unidos.. Otros vehículos eléctricos del mercado tienen precios cercanos a los 200.000 dirhams o más, dando a BYD una ventaja significativa en términos de asequibilidad.
Antes del lanzamiento oficial, el Atto 3 recibió un interés sustancial en línea, con más de 95,000 visitantes, 3,000 clientes potenciales registrados, y 153 reservas. Hasan Nergiz, Director General de Al-Futtaim Electric Mobility Company, destacó que BYD ya es el principal fabricante de vehículos eléctricos del mundo, vendiendo más que Tesla. El Atto 3 servirá como su modelo de entrada en el mercado de los EAU, followed by the introduction of other models.
The flagship BYD Han sedan is next in line, with bookings already open on the BYD UAE website and an expected launch in October. Industry sources predict that EVs and hybrids will gain popularity in the UAE over the next three years, both through ownership and subscription services.
Actualmente, EV sales account for less than 5% of new car sales in the UAE, primarily in fleet sales rather than retail purchases. Sin embargo, this trend may change as younger generations become early adopters of EV options.
BYD and Al-Futtaim have decided to stagger the launches to ensure that each model undergoes rigorous testing, particularly in hot summer conditions. Modifications have been made to adapt the vehicles to local requirements, including improvements to air conditioning, battery power, and other summer-related specifications.
Checking out the BYD Atto 3 on launch day in the UAE.
In addition to offering three years free servicing to the first 100 Acto 3 Compradores, the local dealership is committed to supporting competitive pricing. They provide a set residual value for a three-year period, allowing users either take full ownership or upgrade at the end of the term. This guarantees the future value of all BYD models and eliminates risks for buyers, aligning with their goal of democratizing EV ownership in the UAE.
Además, Al-Futtaim Electric Mobility Co. recognizes the importance of establishing an extensive EV charging red. They plan to leverage their influence to expand the network by installing charging stations at various price points, ensuring that EV owners have convenient access to charging infrastructure.
Hasan Nergiz emphasized that developing the charging network is just as crucial as making EV models affordable, as it enables a wider base of EV owners to connect to charging facilities wherever they go.
