Las ideas de la encuesta reciente arrojan luz sobre la demografía de los clientes de Xpeng G6

Aproximadamente 29% de Xpeng G6 owners conducted a comparison between the car and the Tesla Modelo Y, mientras 9% Hizo una comparación con el NIO ES6 durante la decisión de compra de su automóvil.

En junio 29, Xpeng (NYSE: XPEV) lanzó con éxito el modelo G6 en China, Marcando el comienzo de entregas en julio 10.

La introducción del SUV jugó un papel fundamental en la revitalización del rendimiento de ventas de Xpeng. Una encuesta en curso ahora ha arrojado luz sobre los competidores principales del G6 y el típico perfil del propietario.

Entre el grupo inicial de propietarios del G6, Una encuesta realizada por la firma de consultoría local Land Roads reveló que 29% de los encuestados citaron el Tesla (NASDAQ: Tsla) Modelo Y como su comparación principal durante el proceso de compra.

La encuesta se llevó a cabo en agosto y se dirigió a los clientes de G6 a través de 33 ciudades que habían recibido sus entregas o habían confirmado órdenes. El tamaño de la muestra fue validado en 102 encuestados.

Xpeng had earlier stressed the Model Y as the G6’s most direct rival, although the G6 comes at a lower price point than Tesla’s SUV.

Actualmente, the G6 is available in five configurations with initial prices ranging from RMB 209,900 ($28,820) a RMB 276,900. The Model Y, por otro lado, comes in three versions in China, con precios iniciales de RMB 263,900, RMB 299,900, y RMB 349,900, respectivamente.

The decision to opt for the G6 over the Model Y was primarily rooted in factors such as its advanced cabin features, consuelo, interior quality, driver assistance capabilities, and purchase cost.

Beyond the Model Y, the second-most referenced option among G6 buyers was Nio’s (NYSE: NIO) ES6 SUV, con 9% indicating such a comparison at the time of purchase.

The new ES6 was launched on May 24 and enters the market with a base price of RMB 338,000.

During the car selection process, 8% of G6 owners considered Zeekr’s Zeekr 001 Freno de tiro, 6% deliberated on BYD’s Han EV, y 5% explored Deepal’s S7.

A uniform 4% of G6 owners compared the Zeekr X, Nio ET5, and Tesla Model 3.

The earliest G6 adopters have an average age of 32.6 años. Entre ellos, el 26 to 30-year-old bracket accounts for the largest share at 36%, as outlined by Land Roads’ findings.

The majority of G6 owners, alrededor 75%, are married. Of these, 30% have no children, 33% have children aged between 0 y 6 years old, y 30% have children in primary school.

Además, 87% of these owners hold at least a bachelor’s degree, mientras 27% have pursued a master’s or doctoral degree.

Scrutinizing the occupations of G6 owners, 27% are engaged in the information technology, computer, and software sector, 12% work in finance, y 11% are employed in manufacturing.

Out of the 102 owners surveyed, 48% were first-time car buyers, 27% were making an additional vehicle purchase, y 25% engaged in trade-ins.

For their households, 28% were newcomers to car ownership, 42% were expanding their vehicle collection, y 29% relied on trade-ins.

Among the households pursuing additional purchases and trade-ins, 40% had prior experience with Japanese automobile brands. En contraste, the combined ownership of BMW, Mercedes-Benz, and Audi amounted to 7%.

The average budget allocated by these owners for their purchase was RMB 252,000, with the largest proportion, 53%, falling within the RMB 250,000 a RMB 300,000 rango.

The decision-making period for buying the car averaged around 2.3 Meses, with nearly half of respondents, alrededor 50%, finalizing their decision within a month.

Of the various attributes offered by the G6, the XNGP assisted driving function emerged as the most significant driver of sales.

Out of the 102 surveyed owners, 87% highlighted XNGP as the most compelling selling point, mientras 84% recognized the vehicle’s range and 83% appreciated the 800 Plataforma V.

En general, these owners awarded the G6 a mean score of 4.5, indicative of a level between satisfaction and strong satisfaction. They expressed the highest contentment with the vehicle’s intelligence, earning it a score of 4.9, followed by interior space at 4.8.

Por otro lado, appearance garnered the lowest satisfaction score at 3.6, trailed by the service experience with a score of 3.9.