Tesla CEO Elon Musk Signals Further Price Reductions Amidst Turbulent Times
On Wednesday, Tesla CEO Elon Musk indicated that he would once again lower prices electric vehicles amidst what he referred to as “Tiempos turbulentos.” A pesar de la agresiva guerra de precios de la compañía con los fabricantes de automóviles rivales, lo que ha ejercido presión sobre los propios márgenes de beneficio de Tesla, Musk remains committed to making their vehicles more affordable.
Durante el año pasado, Tesla ha implementado múltiples recortes de precios en Estados Unidos, China, y otros mercados. Adicionalmente, Han aumentado los descuentos e incentivos para reducir el inventario., Con el objetivo de proteger contra la competencia y las incertidumbres económicas..
Musk se dirigió a los analistas durante una conferencia telefónica., expresando su incertidumbre sobre el estado de la economía global. el declaro, “Un día parece que la economía mundial se está desmoronando, al dia siguiente esta bien. No sé qué diablos está pasando., yo lo llamaria, Tiempos turbulentos.”
Si bien las importantes reducciones de precios han afectado el margen bruto automotriz de Tesla, a closely monitored industry indicator, Musk has consistently emphasized the company’s willingness to sacrifice margin for the sake of increasing vehicle production.
He reiterated this stance by saying, “I think it makes sense to sacrifice margins in favor of making more vehicles,” adding that if macroeconomic conditions remain unstable, Tesla will have to further reduce prices.
As an example, Tesla recently reduced the price of its long-range Modelo Y version in the US by 25% Para $50,490.
Según Reuters’ calculations, Tesla’s quarterly automotive gross margin, excluding regulatory credits, declined to 18.1% in the second quarter from 19% in the first quarter. While this aligns with market expectations, it is significantly lower than the 26% reported a year ago.
For the April-June period, Tesla reported an overall gross margin of 18.2%, marking the lowest figure in 16 quarters.
In a statement, Tesla emphasized its focus on cost reduction and new product development, acknowledging that the challenges posed by these uncertain times are far from over.
