Según noticias automotrices, Nissan is exploring the option of exporting vehicles from China to address its production capacity in the country.
NissanEl director ejecutivo, Makoto Uchida, mencionó que el fabricante de automóviles aún no ha finalizado ningún plan de exportación, nor have they identified a specific target market for the Chinese-made vehicles. Sin embargo, Uchida emphasized the need for Nissan to adopt new strategies to support its business in China. En el último trimestre, Nissan witnessed a significant 46% descenso de las ventas respecto al año anterior. Uchida afirmó, “Reestructuraremos nuestras operaciones en China para el futuro.”
El fabricante de automóviles también revisó su previsión de ventas para el presente año fiscal. (terminando en marzo 31, 2024) debido a la importante caída de las ventas en el mercado automovilístico más grande del mundo. La nueva previsión de ventas para el mercado chino se sitúa en 800,000 vehículos, Marcando un 23% disminución con respecto a la previsión inicial de 1.13 millones de vehículos fabricados un año antes.
En respuesta a la caída de las ventas., Nissan plans to accelerate the launch of new energy vehicles, including the recently introduced Nissan Ariya pure electric crossover and the V-Online plug-in vehicle under the Qichen brand. Uchida asserted that enhancing cost competitiveness while enriching the product lineup is crucial for the company’s survival in China. He acknowledged the challenging market situation, “Does that mean we are optimistic? Not at all, quite the opposite. We are increasing our sense of urgency.”
Uchida disclosed that as semiconductor supplies improve, Nissan is ramping up production capacity in factories located in the United States, México, Japón, and the United Kingdom. Sin embargo, capacity utilization in China remains low. Por lo tanto, the company is exploring the possibility of exporting to markets where demand remains unmet.
The CEO attributed Nissan’s sales decline in China to a price war in the market and the surging demand for electric vehicles. With a plethora of electric vehicle offerings, local brands have gained a competitive edge over foreign competitors, leading to significant market shifts. Uchida admitted, “The market situation has undergone tremendous changes,” making it challenging to quickly recover performance in the Chinese market.
In the second quarter of this year, Nissan’s global retail sales decreased by 3.7% año tras año a 789,000 vehículos. While sales in North America, Japón, and Europe witnessed positive growth, sales in China experienced a sharp decline of 46% Para 162,000 vehicles during the quarter.
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