Tesla CEO Elon Musk Signals Further Price Reductions Amidst Turbulent Times
On Wednesday, Tesla CEO Elon Musk indicated that he would once again lower prices electric vehicles amidst what he referred to as “Turbulence.” Malgré la guerre des prix agressives de l'entreprise avec des constructeurs automobiles rivaux, qui a exercé une pression sur les propres marges bénéficiaires de Tesla, Musk remains committed to making their vehicles more affordable.
Au cours de la dernière année, Tesla a mis en œuvre plusieurs baisses de prix aux États-Unis, Chine, et d'autres marchés. De plus, Ils ont des remises et des incitations accrues pour réduire les stocks, viser à protéger contre la concurrence et les incertitudes économiques.
Musk a abordé les analystes lors d'une conférence téléphonique, exprimer son incertitude sur l'état de l'économie mondiale. Il a déclaré :, “Un jour, il semble que l'économie mondiale s'effondre, Le lendemain, ça va. Je ne sais pas ce qui se passe., Je l'appellerais, Turbulence.”
Tandis que les réductions de prix significatives ont eu un impact sur la marge brute automobile de Tesla, a closely monitored industry indicator, Musk has consistently emphasized the company’s willingness to sacrifice margin for the sake of increasing vehicle production.
He reiterated this stance by saying, “I think it makes sense to sacrifice margins in favor of making more vehicles,” adding that if macroeconomic conditions remain unstable, Tesla will have to further reduce prices.
As an example, Tesla recently reduced the price of its long-range Modèle Y version in the US by 25% À $50,490.
Selon Reuters’ calculations, Tesla’s quarterly automotive gross margin, excluding regulatory credits, declined to 18.1% in the second quarter from 19% in the first quarter. While this aligns with market expectations, it is significantly lower than the 26% reported a year ago.
For the April-June period, Tesla reported an overall gross margin of 18.2%, marking the lowest figure in 16 quarters.
In a statement, Tesla emphasized its focus on cost reduction and new product development, acknowledging that the challenges posed by these uncertain times are far from over.
