BYD Introduces Refreshed Yuan Plus with a 12% Reduction in Starting Price

BYD Unveils Updated Yuan Plus dengan 12% Reduction in Starting Price

BYD continues its model updates with the launch of the Yuan Plus Glory Edition, now sporting a starting price of RMB 119,800 ($16,650), marking a noteworthy reduction of RMB 16,000 atau 11.78% from the previous Champion Edition’s starting price of RMB 135,800. Originally introduced to the Chinese market in February 2022, the Yuan Plus is the first SUV built on BYD’s all-electric platform, e-platform 3.0, and is designed for the global market under the Atto 3 name in overseas markets.

The Yuan Plus Glory Edition, available in five variants with prices ranging from RMB 119,800 ke RMB 147,800, introduces black exterior and interior options along with enhanced support for continuous voice calling for the cockpit. Despite the price reduction, core specifications remain unchanged, featuring dimensions of 4,455 panjang mm, 1,875 lebar mm, dan 1,615 tinggi mm, dengan jarak sumbu roda 2,720 Mm.

Retaining the battery packs from the previous Champion Edition, the two lower-priced models boast a 49.92 paket kWh, offering a combined range of 430 Kilometer, while the three higher-priced versions feature a 60.48 paket kWh, menyediakan berbagai 510 Kilometer. The model maintains a single motor with a peak power of 150 kW dan torsi puncak 310 Nm, enabling acceleration from 0 ke 100 km/jam dalam 7.3 Detik.

The Yuan Plus Glory Edition is the latest addition to BYD’s recent string of model updates, which includes the Lumba-lumba, Han, Tang, Song Plus, Seal EV, dan Lagu Pro DM-i, all featuring price reductions.

For the entirety of 2023, BYD achieved remarkable sales in the new energy vehicle (VERSI BARU) sector, Mencapai 3,024,417 units and surpassing its 3 million unit target with a 62.3% year-on-year increase. Di 2024, BYD aims for a sales target of 4 juta unit, projecting 2 million battery electric vehicles (BEV) dan 2.2 million plug-in hybrid electric vehicles (PHEV). While sales in January and February experienced a dip due to factors like the Chinese New Year holiday, BYD remains optimistic about its ambitious targets.