Laporan Analisis Data Pasar Mobil Impor China

Volume impor bea cukai:

(1) Logistik: Setelah tiga tahun menurun, impor mobil akan sedikit menurun di 2022 dan berakselerasi 2023, memasuki periode “pengurangan stok”.
Dari Januari hingga Juni, 346,000 kendaraan diimpor, penurunan 22.4%; nilai impor tercapai 150.07 miliar yuan, a year-on-year decrease of 17.5%. Pada bulan Juni, 63,000 kendaraan diimpor,
An increase of 8.6% tahun-tahun.

Imported car sales:

(2) Demand: Dalam beberapa tahun terakhir, the terminal demand for imported cars has remained relatively stable.
The imported car market has declined, with a cumulative sales of 364,600 vehicles from January to June 2023, a slight decrease of 0.8% tahun-tahun.

(2) Demand: Judging from the monthly sales trend of imported cars from 2022 ke 2023, the market shows signs of recovery, with sales from February to April averaging
Achieved growth, the high growth in February was due to the Spring Festival factor, the high growth in April and May was due to the low base last year, and June was affected by the high base last year
There is a decline.

Dalam stok

(3) Inventory: The beginning of 2023 will enter the destocking cycle as expected, the supply of imported cars from January to June will be less than the demand, and the absolute amount of inventory will decrease
Compared with the end of 2022, the inventory depth has dropped slightly to 4.8 Bulan, which is still at a high level.

Customs Price

(4) Harga: The unit price of imported automobiles has increased year by year. Dari 2015 ke 2023, the unit price of imported automobiles will increase from 252,100 Yuan.
The rise to 433,700 yuan is due to the trend of consumption upgrading, the trend of localization of low-priced products, and the recent depreciation of the exchange rate.

Brand Structure

(5) Brand structure: The overall imported car market showed signs of weakness this month, and sales of ultra-luxury cars fell by 35.65% year-on-year this month.
Dari Januari hingga Juni, the cumulative year-on-year increase rose slightly by 1.58%. Sales of non-luxury cars also fell 18.01% year-on-year for the month. Luxury cars are still the main sales force, 6
Monthly sales fell by 7.83% tahun-tahun, and the cumulative proportion from January to June was 89.57%.

(6)Brand distribution: Dari Januari hingga Juni 2023, seven of the top ten brands (Mercedes-Benz, Porsche, Audi, Land Rover, Toyota, Volvo, Volkswagen) all
It is growing now; Mercedes-Benz, which ranks first, terjual 80,442 Unit, peningkatan 0.1% tahun-tahun, and the sales of BMW and MINI fell due to domestic models.
Sliding 7% dan 43.7%, the weak sales of the main model ES series dragged Lexus down 18.4%.

(7) Fluctuations in sales of imported kendaraan energi baru: Dari Januari hingga Juni 2023, sales of new energy vehicles reached 16,725 Unit, a year-on-year increase of 69.73%. plug-in hybrid and pure
Both electric vehicles maintained a rapid growth trend, with year-on-year growth of 25% dan 151% masing-masing. Porsche Cayenne among plug-in hybrids needs Texas RX and Volvo
Volvo XC90 has a large increase: among pure electric models, Porsche Tavcan, Tesla ModelX, BMW i-series and Lexus RZ have contributed the most to the increase.