Gergasi Auto China Dongfeng Motor Melancarkan Nammi: Jenama Baharu Tertumpu pada Kenderaan Elektrik Kecil

Dongfeng Motor, pemain terkemuka dalam industri automotif China, telah memperkenalkan pesaing baharu, jenama Nammi, aimed at competing with models like SAIC-GM-Wuling’s Mini EV.

Dalam acara pelancaran terkenal yang diadakan di Chengdu, Wilayah Sichuan, Dongfeng secara rasmi melancarkan Nammi, positioning it as China’s premier car brand devoted to compact electric vehicles. The brand’s unique lettering is emblematic, with the ‘M’ signifying “Me,” underscoring Nammi’s emphasis on meaningful user involvement, a trend seen across the automotive sector.

Nammi leverages Dongfeng’s quantum architecture’s No. 3 platform, exclusively tailored to the brand. This platform promises a superior user experience in terms of spaciousness, Keselamatan, energy efficiency, and advanced intelligence, according to Dongfeng’s announcement.

Dongfeng has previously introduced Kenderaan Tenaga Baru (NEV) Jenama Seperti Voyah, Wira M, and eπ, with Nammi representing its latest foray into the electric vehicle segment.

Chen Hao, Deputy General Manager of Dongfeng, emphasized Nammi’s significance in propelling the company towards its ambitious goal of achieving an annual NEV sales target of 1 million units by 2025.

It’s noteworthy that Nammi embarked on independent operations in February and subsequently revealed its strategic roadmap for 2023-2025 Pada bulan Mac.

Nammi’s debut offering, the Nammi 01, is set to officially launch in the fourth quarter of this year. This inaugural model will be followed by the introduction of 1-2 new models annually, with an overarching objective of achieving sales surpassing 400,000 unit oleh 2025.

The Nammi 01, the inaugural model under the Nammi brand, was introduced at the launch event. Its official assembly line rollout is anticipated in September, followed by mass production scheduled to commence in November.

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