Gigante automobilística chinesa Dongfeng Motor lança Nammi: Uma nova marca focada em pequenos veículos elétricos

Dongfeng Motor, um player proeminente na indústria automotiva chinesa, introduziu um novo concorrente, a marca Nammi, destinado a competir com modelos como o mini EV de SAIC-GM-Wuling.

Em um notável evento de lançamento realizado em Chengdu, Província de Sichuan, Dongfeng revelou oficialmente Nammi, positioning it as China’s premier car brand devoted to compact electric vehicles. The brand’s unique lettering is emblematic, with the ‘M’ Significando “Me,” underscoring Nammi’s emphasis on meaningful user involvement, a trend seen across the automotive sector.

Nammi leverages Dongfeng’s quantum architecture’s No. 3 plataforma, exclusively tailored to the brand. This platform promises a superior user experience in terms of spaciousness, segurança, energy efficiency, and advanced intelligence, according to Dongfeng’s announcement.

Dongfeng has previously introduced Veículo de nova energia (NEV) brands such as Voyah, M herói, and eπ, with Nammi representing its latest foray into the electric vehicle segment.

Chen Hao, Deputy General Manager of Dongfeng, emphasized Nammi’s significance in propelling the company towards its ambitious goal of achieving an annual NEV sales target of 1 million units by 2025.

It’s noteworthy that Nammi embarked on independent operations in February and subsequently revealed its strategic roadmap for 2023-2025 em março.

Nammi’s debut offering, the Nammi 01, is set to officially launch in the fourth quarter of this year. This inaugural model will be followed by the introduction of 1-2 novos modelos anualmente, with an overarching objective of achieving sales surpassing 400,000 units by 2025.

The Nammi 01, the inaugural model under the Nammi brand, was introduced at the launch event. Its official assembly line rollout is anticipated in September, followed by mass production scheduled to commence in November.

(Taxa de câmbio: $1 = RMB 7.2786)