GAC Aion inicia expansão global com remessa de 100 EVs para a Tailândia

A GAC Aion deu um passo significativo em sua estratégia de expansão global ao enviar sua primeira remessa de veículos para a Tailândia, Significando o início oficial de sua incursão no mercado internacional.

(Imagem: AION Tailândia)

GAC Aion, ano veículo elétrico (EV) subsidiária do Grupo GAC, recentemente iniciou a exportação de seu principal lote de VEs para a Tailândia, Após o anúncio dos planos de entrada de mercado no final de junho.

Em agosto 21, GAC Aion loaded its first export consignment onto a vessel at the Nansha Port in Guangzhou, consistindo em 100 Unidades do modelo Aion y Plus. Esses veículos estão a caminho do porto de Laem Chabang da Tailândia, marcando um marco significativo na jornada da empresa em direção à expansão global.

Os modelos Aion Y Plus personalizados para o mercado tailandês são projetados com especificações de unidade à direita e receberam certificação oficial das autoridades de transporte local, GAC Aion stated.

Reconhecendo o papel da Tailândia como uma economia vital no sudeste da Ásia, GAC Aion underlined the expansive market potential it offers. In line with this, the company announced plans to establish its Southeast Asian headquarters in Thailand by the end of the year, with preparations for localized production also in progress.

GAC Aion had previously formalized its intention to penetrate the Thai market by entering into a memorandum of cooperation with a local distributor on June 28.

Within China, GAC Aion has asserted its position as a leading EV brand, having achieved substantial sales figures. It reported the sale of 45,025 veículos em julho, marking the fourth consecutive month with over 40,000 Unidades vendidas. Além disso, its sales from January to July 2023 Totalizaram 256,361 Veículos, reflecting a remarkable year-on-year increase of 104.62%, according to data monitored by CnEVPost.

The Southeast Asian region, particularly Thailand, has emerged as a focal point for Chinese EV brands targeting mass-market audiences. Em contraste, brands like Nio and Xpeng, focusing on higher-priced EVs, have directed their efforts primarily towards the European market.

In a parallel move, on August 24, 2022, Neta introduced the right-hand drive version of the Neta V EV in Thailand as its inaugural model for the country. Adicionalmente, on March 10 of the present year, Neta laid the foundation for its production facility in Bangkok, Tailândia, designated as the primary manufacturing hub for exporting right-hand drive EVs to the ASEAN region.

BYD also entered the Thai market, launching the compact Dolphin EV in collaboration with local partner Rêver Automotive on July 6.