Xpeng deve começar a vender veículos elétricos na Alemanha no próximo ano
Veículo elétrico chinês (EV) fabricante Xpeng is set to enter the highly competitive German auto market in 2024, marcando um passo significativo nos esforços de expansão internacional da empresa. A Xpeng compartilhou este anúncio durante o evento IAA Mobility, onde forneceu atualizações sobre suas operações internacionais.
Tendo operado na Europa por três anos, A Xpeng está agora se preparando para enfrentar um dos mercados automotivos mais exigentes do mundo. A mudança para a Alemanha sublinha a ambição da Xpeng de estabelecer uma presença forte na Europa e competir com players estabelecidos no segmento EV.
Vice-presidente e copresidente da Xpeng, Brian Gu, enfatizou a importância desta expansão, Afirmando, “Hoje representa um passo importante em nossa jornada de expansão internacional. A Xpeng está entrando em um dos mercados automotivos mais competitivos do mundo, com clientes que esperam os mais altos padrões absolutos; queremos introduzir um novo nível de sofisticação com tecnologia impressionante que definirá a nova era da mobilidade inteligente.”
Eric Xu, Xpeng’s vice president of international markets, revealed that the company plans to expand further into France next year and is exploring the possibility of entering the UK market as well.
Na Alemanha, Xpeng intends to sell its EVs through traditional distributors and is in discussions with several prominent dealership chains. Markus Schrick, Xpeng’s head of Germany, provided insight into the company’s strategy in the German market.
Xpeng had previously introduced its G9 flagship SUV and the new P7 series sports sedan to the European market, allowing customers in Denmark, Noruega, Países Baixos, and Sweden to place orders. Deliveries of the P7 in Europe commenced in June, while G9 deliveries were scheduled to start in September.
Em agosto 23, Xpeng announced that deliveries of the international edition of the Xpeng P7i had officially begun in Norway, Suécia, Dinamarca, and the Netherlands. The company is committed to providing high-quality and innovative mobility products to customers worldwide, enhancing the experience of smart driving.
It’s worth noting that Xpeng follows in the footsteps of its Chinese counterpart, Nio, which had already entered the German market, opened its flagship showroom, Nio House, in December 2022, and began delivering the ET5 sedan in March 2023. Both companies are competing to gain a foothold in the European EV market and cater to the growing demand for electric vehicles in the region.