Dubai: China’s BYD, in Partnerschaft mit Al-Futtaim, has emerged as the biggest competitor to Tesla in the Elektrofahrzeug (Ev) Markt in den VAE. Sie haben kürzlich den Atto auf den Markt gebracht 3 SUV und planen, in diesem Jahr zwei weitere EV-Modelle und zwei Plug-in-Hybridmodelle auf den Markt zu bringen.
YD is pulling no punches when it comes to aggressive pricing for its Atto 3 launch in UAE. At Dh149,900, the SUV also packs a range of 400 plus kilometers.
Der Atto 3 verfügt über eine beeindruckende Auswahl an 420 Kilometer und kostet 149.900 Dh, Damit ist es das günstigste Elektrofahrzeugmodell, das bei einem offiziellen Händler in den VAE erhältlich ist. Andere Elektrofahrzeuge auf dem Markt kosten etwa 200.000 Dh oder mehr, Dies verschafft BYD einen erheblichen Vorteil hinsichtlich der Erschwinglichkeit.
Vor dem offiziellen Start, der Atto 3 stieß im Internet auf großes Interesse, mit Over 95,000 Besucher, 3,000 registrierte Leads, und 153 Buchungen. Hasan Nergiz, Geschäftsführer der Al-Futtaim Electric Mobility Company, betonte, dass BYD bereits der weltweit führende Hersteller von Elektrofahrzeugen sei, mehr als Tesla. Der Atto 3 wird als Einstiegsmodell in den VAE-Markt dienen, followed by the introduction of other models.
The flagship BYD Han sedan is next in line, with bookings already open on the BYD UAE website and an expected launch in October. Industry sources predict that EVs and hybrids will gain popularity in the UAE over the next three years, both through ownership and subscription services.
Momentan, EV sales account for less than 5% of new car sales in the UAE, primarily in fleet sales rather than retail purchases. Aber, this trend may change as younger generations become early adopters of EV options.
BYD and Al-Futtaim have decided to stagger the launches to ensure that each model undergoes rigorous testing, particularly in hot summer conditions. Modifications have been made to adapt the vehicles to local requirements, including improvements to air conditioning, battery power, and other summer-related specifications.
Checking out the BYD Atto 3 on launch day in the UAE.
In addition to offering three years free servicing to the first 100 Akt 3 buyers, the local dealership is committed to supporting competitive pricing. They provide a set residual value for a three-year period, allowing users either take full ownership or upgrade at the end of the term. This guarantees the future value of all BYD models and eliminates risks for buyers, aligning with their goal of democratizing EV ownership in the UAE.
Außerdem, Al-Futtaim Electric Mobility Co. recognizes the importance of establishing an extensive EV charging Netzwerk. They plan to leverage their influence to expand the network by installing charging stations at various price points, ensuring that EV owners have convenient access to charging infrastructure.
Hasan Nergiz emphasized that developing the charging network is just as crucial as making EV models affordable, as it enables a wider base of EV owners to connect to charging facilities wherever they go.
