BYD, das führende chinesische New-Energy-Fahrzeug (NEV) Hersteller, der an der Hong Kong Stock Exchange notiert ist (PS: 1211) und außerbörslich gehandelt (Otcmkts: Sei), hat mit der Vorstellung seines neuesten vollelektrischen Mehrzweckfahrzeugs einen bedeutenden Schritt in der indonesischen Automobillandschaft gemacht (MPV), die Welt m6.
Die Ankündigung erfolgte während der 31. GAIKINDO Indonesia International Auto Show (GIIAS), Dies ist ein entscheidender Schritt in der internationalen Marktexpansionsstrategie von BYD.
Der BYD M6 ist der erste MPV, den das Unternehmen in Indonesien eingeführt hat, und insbesondere der erste vollelektrische MPV, der auf den lokalen Markt kommt, entsprechend BYD‘s official statement. Das Fahrzeug wird sowohl in 7-Sitzer- als auch in 6-Sitzer-Konfiguration angeboten, preislich wettbewerbsfähig zwischen IDR 379 Millionen und IDR 429 Million.
Adler Zhao, General Manager von BYD Indonesien, betonte, dass die Einführung des M6 das Engagement von BYD widerspiegelt, der Nachfrage des indonesischen Marktes nach umweltfreundlichen Transportlösungen gerecht zu werden. Interessant, the M6 is not currently available in BYD’s home market of China, where the company had previously launched a gasoline-powered M6 in 2010, a model that has since been discontinued.
BYD made a strategic decision in March 2022 to phase out internal combustion engine vehicles entirely, focusing instead on the production of plug-in hybrid and pure electric vehicles. The most recent MPV model offered by BYD in China was the Song Max DM-i, introduced in March 2022; Jedoch, it is no longer listed on the company’s official website.
Under the BYD Group umbrella, the primary MPV model currently dominating the Chinese market is the Denza-branded D9, which has seen sales exceeding 10,000 units per month for the past four months. In June alone, the D9 accounted for 10,186 Einheiten verkauft, repräsentieren 83% of Denza’s total monthly sales.
In addition to the M6, BYD is also introducing new variants of the Dolphin and Atto 3 in Indonesia—the Dolphin Dynamic and the Die Welt Atto 3 Fortschrittlich. Vor allem, der Atto 3 is marketed as the Yuan Plus in China.
BYD’s entry into the Indonesian passenger car market was marked in January with the launch of the Seal, Byd Delphin, und Atto 3 Modelle. The company has ambitious plans to invest $1.3 billion in a manufacturing plant with a production capacity of 150,000 Fahrzeuge, slated to begin operations in 2026, as confirmed by a local official on March 20.
Momentan, BYD vehicles sold in Indonesia are imported, with the company delivering its initial batch of 1,000 units on July 2. BYD reported sales of 341,658 NEVs in June, reflecting a year-over-year increase of 35.02% and a slight rise of 2.97% ab Mai. Overseas sales for the same month stood at 26,995 Einheiten, showing a substantial year-over-year growth of 156.22%, although this figure represented a 28.01% decrease compared to May.
BYD’s expansion in Indonesia not only strengthens its global presence but also underscores the company’s dedication to promoting sustainable mobility solutions in emerging markets. The introduction of the M6 and other NEV models in Indonesia aligns with BYD’s vision of fostering a cleaner, greener future through innovative electric vehicle technology.
