Xiaomi's highly anticipated second vehicle, an SUV codenamed MX11, is set to debut in the first quarter of 2025, according to insider reports. The production version, expected to be called the Xiaomi SU7 Ultra, is rumored to officially launch in March 2025.
Timeline and Launch Insights
Xiaomi insiders suggest the SUV will likely hit the market in February or March 2025, aligning with the launch schedule of the SU7 earlier this year. The Xiaomi SU7, which debuted on March 28, 2024, began deliveries shortly after its launch, a timeline Xiaomi may replicate with the new SUV.
Design Inspired by Elegance and Innovation
Despite being categorized as an SUV, the MX11 boasts a sleek, low profile. Many online commentators have noted its resemblance to the Ferrari Purosangue, while also identifying similarities to the Xiaomi SU7. Features like sleek headlights, continuous tail lights, frameless doors, and semi-hidden door handles carry over into the new model.
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(Xiaomi CEO Lei Jun testing the SUV)[/caption]
For now, only camouflaged test models have been spotted, though one Weibo user shared a video of Lei Jun, Xiaomi’s CEO, personally test-driving the SUV on a highway, fueling excitement about the upcoming vehicle.
Interior Upgrades and Features
Leaked spy shots reveal that the SUV will have significant interior design changes compared to the SU7. The center console differs notably, with the absence of vertical control buttons found in the SU7 for features like spoilers and air suspension. Instead, the new SUV includes wireless phone chargers, cup holders, and a central armrest with storage space, focusing on minimalist functionality.
Pricing Strategy and Market Position
Xiaomi is expected to follow a competitive pricing strategy similar to the SU7. The SU7 sedan was priced to undercut the Tesla Model 3 at its base level while matching or exceeding the Model 3 with higher trims. The new SUV is likely to compete directly with the Tesla Model Y, priced in China from 249,900 yuan (34,500 USD) to 354,900 yuan (48,950 USD). This suggests that the Xiaomi SUV's starting price will fall below 250,000 yuan (34,500 USD), making it an attractive option for budget-conscious EV buyers.
As Xiaomi continues to expand its electric vehicle portfolio, the MX11 SUV is poised to capture significant attention in the EV market with its blend of cutting-edge design, advanced features, and competitive pricing. Stay tuned for more updates as the official launch date approaches!